BSc Hons Business Management and Marketing The BSc Hons Business Management and Marketing program at the University of Roehampton London - UAE campus is tailored to develop future marketing leaders who are equipped with the knowledge and skills to excel in the dynamic field of marketing. This program blends theoretical knowledge with practical experience, preparing students to create and implement effective marketing strategies in a competitive business environment.
Get the skills and knowledge that will prepare you to work in the rapidly evolving, and hugely diverse world of marketing.
Did you know? This course is accredited by The Chartered Management Institute (CMI) and the The Chartered Institute of Marketing (CIM).
Introduction to Accounting and FinanceTutor(s): Dr Daniel Amona Assessment: Online on-campus exam (2 hours) [100%] This module will introduce you to the essential knowledge and skills in Accounting and Finance that you will need as a practicing manager. We assume that you are new to the subject and that you are a general business learner - not an accounting specialist. The module will develop your learning in stages. We'll start from familiar ideas about money and business, move through internal Accounting issues like budgets then show you the key ideas in financial statements. Finally we will give you an overview of the sources and uses of Finance required for a sustainable organisation. These will cover for-profit and not-for-profit as well as public service contexts. Along the way, you will meet important ideas around information systems for planning, controlling and making financial decisions as well as understanding the basics of risk. A grasp of these financial matters is essential in excelling in the modern business world either as a professional manager in an established company or a serial entrepreneur in a new start-up firm. This module will demystify Accounting and Finance in a way that builds confidence, promotes self-awareness, increases curiosity, develops critical thinking, appreciates independent analysis, and facilitates result orientation. Business Organisations in a Global EconomyTutor(s): Dr Pasquale Foresti Assessment: report (2500 words) [100%] What is a business organisation and what external factors affect its objectives and how well it performs? These are the sort of questions that are examined in this module, which provides an introduction to different types of business organisations and how they interact with the different environments that they operate within. The module particularly focuses on the factors affecting businesses that are located in advanced economies, as well as in developing countries/emerging economies (to a lesser extent). As a result, there will be a focus on issues relating to market and industrial structure, international trade and technological change. However, in addition to emphasizing the economic, financial and technological factors that can impact on business organisations, political, social, cultural, legal and environmental influences will also be considered. Introduction to ManagementTutor(s): Markieta Domenck Assessment: individual report (2000 words) [100%] This module employs a problem-based learning approach in which learning prepares you to develop intellectual and personal skills in analysing and problem-solving business and management challenges. This module is intended to develop your ability to understand the main features of managing an organisation, considering various aspects of management and leadership whilst applying commercial acumen. Through the DISCOVER lectures, SHARE & APPLY seminars and workshops, in addition to the supported learning materials and wider reading for EXPLORE, you will be introduced to academic concepts enabling them to apply management theory to organisational practice. EXPLORE MORE is an additional resource to be completed towards the end of each week to supplement your learning. Through the learning and assessment strategy, you will be encouraged to develop your knowledge and skills in problem-solving and apply this to your role as an aspiring manager. Organisational BehaviourYou interact with an organisation from the time you first join a school to, long after you retire. Therefore, it is important to develop a good understanding of how to behave towards as well as within an organisation. Organisations are evolving living organisms – where people, productions and processes are continuously interacting with, and responding to the internal and external environments. As such, Organisational Behaviour covers the relationships between individuals, between groups within an organisation and between an organisation and the external environment. Through various types of organisational interactions (student, employee, consumer, patient), you will learn the behaviours that are appropriate, as each organisation is a unique entity. You will also understand the impact of events in the 2020s, such as Covid 19, Black Lives Matter protests and global warming on how the world has changed the way it works. Covid 19 forced organisations and individuals to change behaviours by adopting remote working, online shopping, gig economy and extensive use of technology such as virtual meetings, online teaching, online consultations with doctors etc. The Black Lives protests have highlighted the social inequalities and racial disparities in societies and workplaces, across continents. The dire future scenarios relating to the impact of climate change on the climate has forced organisations to change how they work, for example Zara now having to address its 'fast fashion' strategy of providing new clothing lines every 3 weeks. A study of organisational behaviour will enable you to understand your own behaviours, attitudes and performance, as well as those of the people with whom you will be working. You will learn how to use technology, remote working, diversity, equality and inclusion towards the creation and sustenance of strong organisational cultures and effective work teams in an environment that must be sustained for future generations. Business readiness (year 1)Business Readiness is a module that runs throughout the degree underpinning all undergraduate programmes in the Roehampton Business School. It is aimed specifically at enhancing employment skills and competences and enabling graduates to succeed in the world of work. These have been developed in alignment the Chartered Management Institute employability framework and which are used to map onto the programme's modules.
Tutor(s): Dr Daniel Amona Assessment: Online on-campus exam (2 hours) [100%] This module will introduce you to the essential knowledge and skills in Accounting and Finance that you will need as a practicing manager. We assume that you are new to the subject and that you are a general business learner - not an accounting specialist. The module will develop your learning in stages. We'll start from familiar ideas about money and business, move through internal Accounting issues like budgets then show you the key ideas in financial statements. Finally we will give you an overview of the sources and uses of Finance required for a sustainable organisation. These will cover for-profit and not-for-profit as well as public service contexts. Along the way, you will meet important ideas around information systems for planning, controlling and making financial decisions as well as understanding the basics of risk. A grasp of these financial matters is essential in excelling in the modern business world either as a professional manager in an established company or a serial entrepreneur in a new start-up firm. This module will demystify Accounting and Finance in a way that builds confidence, promotes self-awareness, increases curiosity, develops critical thinking, appreciates independent analysis, and facilitates result orientation.
Tutor(s): Dr Pasquale Foresti Assessment: report (2500 words) [100%] What is a business organisation and what external factors affect its objectives and how well it performs? These are the sort of questions that are examined in this module, which provides an introduction to different types of business organisations and how they interact with the different environments that they operate within. The module particularly focuses on the factors affecting businesses that are located in advanced economies, as well as in developing countries/emerging economies (to a lesser extent). As a result, there will be a focus on issues relating to market and industrial structure, international trade and technological change. However, in addition to emphasizing the economic, financial and technological factors that can impact on business organisations, political, social, cultural, legal and environmental influences will also be considered.
Tutor(s): Markieta Domenck Assessment: individual report (2000 words) [100%] This module employs a problem-based learning approach in which learning prepares you to develop intellectual and personal skills in analysing and problem-solving business and management challenges. This module is intended to develop your ability to understand the main features of managing an organisation, considering various aspects of management and leadership whilst applying commercial acumen. Through the DISCOVER lectures, SHARE & APPLY seminars and workshops, in addition to the supported learning materials and wider reading for EXPLORE, you will be introduced to academic concepts enabling them to apply management theory to organisational practice. EXPLORE MORE is an additional resource to be completed towards the end of each week to supplement your learning. Through the learning and assessment strategy, you will be encouraged to develop your knowledge and skills in problem-solving and apply this to your role as an aspiring manager.
You interact with an organisation from the time you first join a school to, long after you retire. Therefore, it is important to develop a good understanding of how to behave towards as well as within an organisation. Organisations are evolving living organisms – where people, productions and processes are continuously interacting with, and responding to the internal and external environments. As such, Organisational Behaviour covers the relationships between individuals, between groups within an organisation and between an organisation and the external environment. Through various types of organisational interactions (student, employee, consumer, patient), you will learn the behaviours that are appropriate, as each organisation is a unique entity. You will also understand the impact of events in the 2020s, such as Covid 19, Black Lives Matter protests and global warming on how the world has changed the way it works. Covid 19 forced organisations and individuals to change behaviours by adopting remote working, online shopping, gig economy and extensive use of technology such as virtual meetings, online teaching, online consultations with doctors etc. The Black Lives protests have highlighted the social inequalities and racial disparities in societies and workplaces, across continents. The dire future scenarios relating to the impact of climate change on the climate has forced organisations to change how they work, for example Zara now having to address its 'fast fashion' strategy of providing new clothing lines every 3 weeks. A study of organisational behaviour will enable you to understand your own behaviours, attitudes and performance, as well as those of the people with whom you will be working. You will learn how to use technology, remote working, diversity, equality and inclusion towards the creation and sustenance of strong organisational cultures and effective work teams in an environment that must be sustained for future generations.
Business Readiness is a module that runs throughout the degree underpinning all undergraduate programmes in the Roehampton Business School. It is aimed specifically at enhancing employment skills and competences and enabling graduates to succeed in the world of work. These have been developed in alignment the Chartered Management Institute employability framework and which are used to map onto the programme's modules.
Managing People and CareersThe nature of organisations and thus the nature of the work that people do in organisations is continually evolving. The digital age – referred to as the 4th Industrial Revolution – is transforming organisations and the nature of work. Whether we agree with how digitisation is transforming organisational life, it is clear that these technological changes will continue to have significant effects on the world of work and thus the careers that individuals pursue. We are living in an era where jobs that existed at the beginning of this century are being replaced with new jobs, some of which we are not yet fully aware of. Against this broader context, this module will help you better understand the background to managing people as key resources in organisations and the approaches adopted to attract, select and retain the best people. By gaining knowledge of the processes organisations use to recruit the best 'skilled' people and retain them through the career structures and support mechanisms, you will be able to apply this to help you develop your own career management skills; particularly how to gain entry into a graduate level role within different types of organisations. Throughout the module we will guide you through recruitment and selection approaches adopted when recruiting into graduate level roles, drawing on a combination of theories and case examples. The seminars, while very practical in nature, are designed to encourage you to think and reflect on the career offerings provided by organisations, your own career aspirations and the actions you will ned to focus on to secure graduate level employment. As with all learning – the energy you choose to put into the different learning activities that we will engage you in – the more you are likely to benefit. In the short term, this means being better prepared for the module assessment. In the longer term, helping you develop the knowledge and skills to plan and manage your career. The aim on this module is to help you better understand the importance of managing people as key resources in organisations and the approaches adopted to attract, select and retain the best people. By gaining knowledge of the processes organisations use to recruit the best people and, just as importantly retain the best people through the career structures and support provided, you will be able to apply this knowledge to planning your own career development. Initially, we will be focusing on your first graduate level role, but it doesn't stop there. Understanding Operations, Logistics and Supply Chain ManagementThis module aims to offer students a broad introduction to the principles and practices in operations, logistics and supply chain management. The module will include a critical exploration of contemporary issues in the mentioned areas including location and layout, process and capacity design, human resources and job design, the management of the supply chain, inventory, and quality in a range of different industrial and service sectors. Consumer BehaviourUnderstanding consumers' behaviour is fundamental to successful marketing. Drawing on a range of perspectives including those from psychology, sociology and economics, we attempt to understand the factors that affect consumption behaviour, and the processes of buying, having and disposing of products and services. We consider a range of issues that confront a marketing manager, for example: in an environment where consumers are confronted by a bewildering array of choices, how do consumers choose and what are the stages and key moments of a customer's consumption journey? What role do habits, novelty, experiences and interactions play in how consumers make choices? What is the role of the customer in the creation of value, and how will their memories of a consumption experience influence future choices? In exploring consumers' behaviour we will develop insights that assist marketers in the management of customer experiences Business Readiness (Year 2)Business Readiness is a module that runs throughout the degree underpinning all undergraduate programmes in the Roehampton Business School. It is aimed specifically at enhancing employment skills and competences and enabling graduates to succeed in the world of work. These have been developed in alignment the Chartered Management Institute employability framework and which are used to map onto the programme's modules.
The nature of organisations and thus the nature of the work that people do in organisations is continually evolving. The digital age – referred to as the 4th Industrial Revolution – is transforming organisations and the nature of work. Whether we agree with how digitisation is transforming organisational life, it is clear that these technological changes will continue to have significant effects on the world of work and thus the careers that individuals pursue. We are living in an era where jobs that existed at the beginning of this century are being replaced with new jobs, some of which we are not yet fully aware of. Against this broader context, this module will help you better understand the background to managing people as key resources in organisations and the approaches adopted to attract, select and retain the best people. By gaining knowledge of the processes organisations use to recruit the best 'skilled' people and retain them through the career structures and support mechanisms, you will be able to apply this to help you develop your own career management skills; particularly how to gain entry into a graduate level role within different types of organisations. Throughout the module we will guide you through recruitment and selection approaches adopted when recruiting into graduate level roles, drawing on a combination of theories and case examples. The seminars, while very practical in nature, are designed to encourage you to think and reflect on the career offerings provided by organisations, your own career aspirations and the actions you will ned to focus on to secure graduate level employment. As with all learning – the energy you choose to put into the different learning activities that we will engage you in – the more you are likely to benefit. In the short term, this means being better prepared for the module assessment. In the longer term, helping you develop the knowledge and skills to plan and manage your career. The aim on this module is to help you better understand the importance of managing people as key resources in organisations and the approaches adopted to attract, select and retain the best people. By gaining knowledge of the processes organisations use to recruit the best people and, just as importantly retain the best people through the career structures and support provided, you will be able to apply this knowledge to planning your own career development. Initially, we will be focusing on your first graduate level role, but it doesn't stop there.
This module aims to offer students a broad introduction to the principles and practices in operations, logistics and supply chain management. The module will include a critical exploration of contemporary issues in the mentioned areas including location and layout, process and capacity design, human resources and job design, the management of the supply chain, inventory, and quality in a range of different industrial and service sectors.
Understanding consumers' behaviour is fundamental to successful marketing. Drawing on a range of perspectives including those from psychology, sociology and economics, we attempt to understand the factors that affect consumption behaviour, and the processes of buying, having and disposing of products and services. We consider a range of issues that confront a marketing manager, for example: in an environment where consumers are confronted by a bewildering array of choices, how do consumers choose and what are the stages and key moments of a customer's consumption journey? What role do habits, novelty, experiences and interactions play in how consumers make choices? What is the role of the customer in the creation of value, and how will their memories of a consumption experience influence future choices? In exploring consumers' behaviour we will develop insights that assist marketers in the management of customer experiences
Business Readiness is a module that runs throughout the degree underpinning all undergraduate programmes in the Roehampton Business School. It is aimed specifically at enhancing employment skills and competences and enabling graduates to succeed in the world of work. These have been developed in alignment the Chartered Management Institute employability framework and which are used to map onto the programme's modules.
This course offers all students the option of a one-year paid work placement, to boost your employability even further. If you choose this route, you will take the placement following year two of your course, and then return to complete your degree. Why take a placement? A placement year is the perfect opportunity to gain valuable work experience, to build on the career skills we will teach you on this degree. The connections you make on the placement will improve your career prospects further, and equip you with the skills you need to secure graduate-level employment. How we support you The University's Placement and Work Experience Team are experts at helping you to secure a placement. They will work closely with you from the start, helping you research potential employers, discover placement opportunities, create and pitch your CV, and will coach you to perform well in interviews. We aren't able to guarantee a placement, but our sector-leading advisors will give you the best possible chance of securing one. Find out more about how we'll support you We understand that your plans might change once you start your programme. If you decide not to do a placement, you will have the option of completing the three year version of your programme. Whatever your choice, you will have access to many opportunities for work experience through our Placement and Work Experience Team, and access to face-to-face and 24/7 online careers support.
This course offers all students the option of a one-year paid work placement, to boost your employability even further. If you choose this route, you will take the placement following year two of your course, and then return to complete your degree. Why take a placement? A placement year is the perfect opportunity to gain valuable work experience, to build on the career skills we will teach you on this degree. The connections you make on the placement will improve your career prospects further, and equip you with the skills you need to secure graduate-level employment. How we support you The University's Placement and Work Experience Team are experts at helping you to secure a placement. They will work closely with you from the start, helping you research potential employers, discover placement opportunities, create and pitch your CV, and will coach you to perform well in interviews. We aren't able to guarantee a placement, but our sector-leading advisors will give you the best possible chance of securing one. Find out more about how we'll support you We understand that your plans might change once you start your programme. If you decide not to do a placement, you will have the option of completing the three year version of your programme. Whatever your choice, you will have access to many opportunities for work experience through our Placement and Work Experience Team, and access to face-to-face and 24/7 online careers support.
Business Readiness (Year 3)Business Readiness is a module that runs throughout the degree underpinning all undergraduate programmes in the Roehampton Business School. It is aimed specifically at enhancing employment skills and competences and enabling graduates to succeed in the world of work. These have been developed in alignment the Chartered Management Institute employability framework and which are used to map onto the programme's modules. Business Ethics and Responsible ManagementThe idea that business should behave responsibly has perhaps never been more needed. Surely no business means to act irresponsibly, and yet almost every day you see examples in the media of businesses, and business people, that 'behave badly'. You will be familiar with the 'big' scandals- VW altering emissions data, Johnson and Johnson sued for not being entirely open on the addictiveness of opioid painkillers. On the module you will meet these, and more. We will ask what it is to behave badly – is it breaking the law? If so then that seems quite simple, the law breaker is in the 'wrong' (although, even then, that may be arguable). But we will look at more ideas too like is behaving unethically transgressing some 'rule' on what is acceptable behaviour? And if so, how do (indeed can) we agree what the 'rules' are and what 'good behaviour' is? We will be exploring this, and what it means to be a responsible manager, in this module. You will do this by critically exploring the moral and ethical challenges in managing organisations and you will examine how managers, who are both under pressure to act in a more socially responsible and sustainable manner, and to hit performance targets, can approach their work with the tools of ethical thinking. You will look at how changing social attitudes and values have made organisations question their obligations to their stakeholders, as well as to wider society. You will be introduced to some concepts that will challenge your thinking, such as what is a business for? Who is the business run on behalf of, and what responsibility do you as an individual have within the organisation to stay true to your values? Each week we will challenge you to define how you would act as an ethical leader. This module will contribute to your 'Business Readiness' through challenging you to debate what your values you – and how you put them into practice. Sales, Advertising and PRAdvertising, sales and PR are critical tools for effective marketing communications. The communication, engagement and activation of customers whether B2B or B2C is critical for SMEs as well as large organisations. This module delves more deeply into relevant models, concepts and practices whilst also contextualising them within the wider portfolio of our Marketing degree. This module brings together: communications planning and strategy, advertising, PR, paid, owned and earned media and sales techniques, measurement techniques, global media trends in order to engage with audiences and influencers, carry out evaluation taking into account ethical and legal considerations. It also investigates additional elements such as: B2B and sales concepts alongside B2C, new advertising and PR, which are important to business and academic study as well as future working opportunities and global economy. During this module you will be able to carry out independent research, demonstrate critical thinking and creativity, develop a relevant pitch and practice communication skills. The module is embedded into the framework of developing and executing sustainable marketing communication programmes. Business and Management Dissertation (Part 1)The Business and Management Dissertation module is an essential component in allowing the student to meet the goals that underpin the degree programme. It consists of an individual student led investigation into an applied business problem or issue selected by the student. The dissertation is an individual piece of work that presents a thorough and critical review of literature relevant to the research area under consideration. Dissertation is also a research project which tests the independent research skills and it employs gathering a first hand empirical data OR using secondary data – both options are feasible, both come with their own specific challenges. Finally, while dissertation is a piece of academic work that will draw on existing theory and practice, it should also make sense to a business practitioner. It will have academic references like a good essay or journal article and may make recommendations as to how to solve a business problem. Management Consultancy SkillsThis module introduces students to the practice of consultancy. Many graduates carry out consultancy tasks within their place of work or whilst being employed as consultants. The aim of this module is to familiarise students with the key skills necessary to carry out the work of a consultant. The module introduces students to models of consultancy practice and key stages in the consultancy cycle. This is also underpinned by sessions on client engagement, communication and presentation skills; data gathering and analysis; project management and team management. The module is underpinned by key theoretical principles of: Action Learning, Group Dynamics, Authentic Human Consulting and Personal Reflection. This module provides students with the necessary skill-set for examining management consultancy both as a business function as well as a type of business. The module aims to provide students with an understanding of the role that consultancy plays within organisations, the key methodologies and the distinguishing characteristics of successful consultancy projects. Contemporary Issues in ManagementThis module will introduce you to concepts, technologies/innovations and challenges associated with contemporary issues in business and management. The overarching aim of the module is to enable you to develop your own perspective and confidently participate in a professional discourse surrounding these issues - be it at a networking event, job interview or project planning discussion post-graduation. Future of consumption and society, future of enterprise and future of work are frequently discussed contemporary concepts in academic as well professional practitioner literature and media. Digital transformation and Industry 4.0, AI and cognitive technologies, blockchain and extended organisational eco-systems are innovations and management models that transgress the above mentioned 'Future of' concepts. The module unpacks these complex and interlinked aspects, investigates innovations and technologies, as well as broader social and geo-political trends which shape these concepts so you can then evaluate their impact on selected industries/sectors, management disciplines and your own career.
Business Readiness is a module that runs throughout the degree underpinning all undergraduate programmes in the Roehampton Business School. It is aimed specifically at enhancing employment skills and competences and enabling graduates to succeed in the world of work. These have been developed in alignment the Chartered Management Institute employability framework and which are used to map onto the programme's modules.
The idea that business should behave responsibly has perhaps never been more needed. Surely no business means to act irresponsibly, and yet almost every day you see examples in the media of businesses, and business people, that 'behave badly'. You will be familiar with the 'big' scandals- VW altering emissions data, Johnson and Johnson sued for not being entirely open on the addictiveness of opioid painkillers. On the module you will meet these, and more. We will ask what it is to behave badly – is it breaking the law? If so then that seems quite simple, the law breaker is in the 'wrong' (although, even then, that may be arguable). But we will look at more ideas too like is behaving unethically transgressing some 'rule' on what is acceptable behaviour? And if so, how do (indeed can) we agree what the 'rules' are and what 'good behaviour' is? We will be exploring this, and what it means to be a responsible manager, in this module. You will do this by critically exploring the moral and ethical challenges in managing organisations and you will examine how managers, who are both under pressure to act in a more socially responsible and sustainable manner, and to hit performance targets, can approach their work with the tools of ethical thinking. You will look at how changing social attitudes and values have made organisations question their obligations to their stakeholders, as well as to wider society. You will be introduced to some concepts that will challenge your thinking, such as what is a business for? Who is the business run on behalf of, and what responsibility do you as an individual have within the organisation to stay true to your values? Each week we will challenge you to define how you would act as an ethical leader. This module will contribute to your 'Business Readiness' through challenging you to debate what your values you – and how you put them into practice.
Advertising, sales and PR are critical tools for effective marketing communications. The communication, engagement and activation of customers whether B2B or B2C is critical for SMEs as well as large organisations. This module delves more deeply into relevant models, concepts and practices whilst also contextualising them within the wider portfolio of our Marketing degree. This module brings together: communications planning and strategy, advertising, PR, paid, owned and earned media and sales techniques, measurement techniques, global media trends in order to engage with audiences and influencers, carry out evaluation taking into account ethical and legal considerations. It also investigates additional elements such as: B2B and sales concepts alongside B2C, new advertising and PR, which are important to business and academic study as well as future working opportunities and global economy. During this module you will be able to carry out independent research, demonstrate critical thinking and creativity, develop a relevant pitch and practice communication skills. The module is embedded into the framework of developing and executing sustainable marketing communication programmes.
The Business and Management Dissertation module is an essential component in allowing the student to meet the goals that underpin the degree programme. It consists of an individual student led investigation into an applied business problem or issue selected by the student. The dissertation is an individual piece of work that presents a thorough and critical review of literature relevant to the research area under consideration. Dissertation is also a research project which tests the independent research skills and it employs gathering a first hand empirical data OR using secondary data – both options are feasible, both come with their own specific challenges. Finally, while dissertation is a piece of academic work that will draw on existing theory and practice, it should also make sense to a business practitioner. It will have academic references like a good essay or journal article and may make recommendations as to how to solve a business problem.
This module introduces students to the practice of consultancy. Many graduates carry out consultancy tasks within their place of work or whilst being employed as consultants. The aim of this module is to familiarise students with the key skills necessary to carry out the work of a consultant. The module introduces students to models of consultancy practice and key stages in the consultancy cycle. This is also underpinned by sessions on client engagement, communication and presentation skills; data gathering and analysis; project management and team management. The module is underpinned by key theoretical principles of: Action Learning, Group Dynamics, Authentic Human Consulting and Personal Reflection. This module provides students with the necessary skill-set for examining management consultancy both as a business function as well as a type of business. The module aims to provide students with an understanding of the role that consultancy plays within organisations, the key methodologies and the distinguishing characteristics of successful consultancy projects.
This module will introduce you to concepts, technologies/innovations and challenges associated with contemporary issues in business and management. The overarching aim of the module is to enable you to develop your own perspective and confidently participate in a professional discourse surrounding these issues - be it at a networking event, job interview or project planning discussion post-graduation. Future of consumption and society, future of enterprise and future of work are frequently discussed contemporary concepts in academic as well professional practitioner literature and media. Digital transformation and Industry 4.0, AI and cognitive technologies, blockchain and extended organisational eco-systems are innovations and management models that transgress the above mentioned 'Future of' concepts. The module unpacks these complex and interlinked aspects, investigates innovations and technologies, as well as broader social and geo-political trends which shape these concepts so you can then evaluate their impact on selected industries/sectors, management disciplines and your own career.
This course is offered as a degree with foundation year – a four-year programme which provides an additional foundation year at the beginning of the degree, that will give you academic and practical experience, as well as the skills you need to ensure you are equipped to successfully complete your chosen degree. £2,000 Foundation Scholarships for all home students Find out more about our degrees with a foundation year Communication for Academic Purposes 1This module aims to equip students with: 1. A basic understanding of use of English for Academic Purposes (terminology, concepts, ideas, etc.) in order to engage successfully with the level 4 modules on a degree programme; 2. A thorough grounding in academic study skills (essay structure, referencing, journal and library research, etc.) to prepare them for further study in Higher Education; 3. Confidence in their own abilities to use Reading, Writing and Spoken English effectively for academic purposes and to carry out further study; 4. Transferable and lifelong learning skills, to support continuing professional development and educational achievement. Business Essentials: IntroductionThe proposed module aims to equip students with: an introductory understanding of Business terminology, concepts, ideas, etc., in order to engage successfully with the Advanced module in the second term prior to taking level 4 modules on a Business degree programme. Students will be taught a basic grounding in academic study skills (essay structure, exam technique, referencing, journal and library research, etc.) to prepare them for further study should they wish to continue; confidence in their own abilities so that they may be able to make a well-informed and realistic decision about their ability to carry out further study; transferable and lifelong learning skills, to support continuing professional development and educational achievement. Academic Inquiry and ExplorationThe purpose of this module is to shift the emphasis of learning onto the students and apply subject-specific knowledge to one of the following contemporary topics: in(equality) or a protected characteristic. Students will need to demonstrate the ability to utilise the academic and subject-specific toolkit acquired through previous modules to manage their own learning, and in partnership with your tutors, negotiate, plan and carry out an investigation into the chosen topic. The module requires students to evidence readiness for entry into Level 4 of the degree programme through the e-portfolio which will contain a log of seminar activities. Teaching designed around youWe want to provide you with the flexibility you need while you study, and the contact time to help you succeed.We schedule our teaching across no more than three days each week for the first year on this degree.Find out more
This module aims to equip students with: 1. A basic understanding of use of English for Academic Purposes (terminology, concepts, ideas, etc.) in order to engage successfully with the level 4 modules on a degree programme; 2. A thorough grounding in academic study skills (essay structure, referencing, journal and library research, etc.) to prepare them for further study in Higher Education; 3. Confidence in their own abilities to use Reading, Writing and Spoken English effectively for academic purposes and to carry out further study; 4. Transferable and lifelong learning skills, to support continuing professional development and educational achievement.
The proposed module aims to equip students with: an introductory understanding of Business terminology, concepts, ideas, etc., in order to engage successfully with the Advanced module in the second term prior to taking level 4 modules on a Business degree programme. Students will be taught a basic grounding in academic study skills (essay structure, exam technique, referencing, journal and library research, etc.) to prepare them for further study should they wish to continue; confidence in their own abilities so that they may be able to make a well-informed and realistic decision about their ability to carry out further study; transferable and lifelong learning skills, to support continuing professional development and educational achievement.
The purpose of this module is to shift the emphasis of learning onto the students and apply subject-specific knowledge to one of the following contemporary topics: in(equality) or a protected characteristic. Students will need to demonstrate the ability to utilise the academic and subject-specific toolkit acquired through previous modules to manage their own learning, and in partnership with your tutors, negotiate, plan and carry out an investigation into the chosen topic. The module requires students to evidence readiness for entry into Level 4 of the degree programme through the e-portfolio which will contain a log of seminar activities.
Key Features Dynamic Curriculum : Covers essential marketing principles, consumer behaviour, digital marketing, and strategic management. Hands-On Learning : Engage in real-world projects, internships, and case studies to gain practical marketing experience. Industry Insights : Learn from experienced professionals and guest speakers from leading companies. Global Outlook : Gain an understanding of global marketing trends and strategies, preparing you for international roles
Skills Make an impact with the professional marketing skills that matter most to employers. With our BSc Business Management and Marketing you'll focus on your future employability by building your academic, leadership and management skills and practising them in problem-based team activities and scenarios. You'll gain in-depth knowledge of: Consumer behaviour Digital marketing Key areas of branding and marketing in a global context
You’ll learn how to identify and solve problems and to communicate your ideas with impact. We’ll also help you to increase your employability through annual Business Readiness modules. As your management and marketing skills grow, you’ll develop the commercial acumen, emotional intelligence, and self-reflection you need to realise your goals. An accredited programme This programme is dual accredited by the Chartered Management Institute (CMI) and the Chartered Institute of Marketing (CIM). Upon successful completion of the programme, Roehampton on-campus students who complete the whole programme with Roehampton will be eligible for a CMI Level 5 qualification in Management and Leadership (subject to passing the required mapped CMI modules and CMI moderation). In addition, we are CIM accredited and our degree has been mapped against CIM qualifications to apply module exemptions for professional CIM qualification. This provides you with the opportunity to gain an industry-recognised, professional marketing qualification alongside your degree.
Learning Get the marketing skills that matter most to employers. With our BSc Business Management and Marketing, you'll gain a detailed overview of how businesses need to present themselves in increasingly competitive and disruptive customer environments, as well as specialist marketing knowledge. You'll: Build your understanding of managing people, operations, logistics and finance. Learn how businesses need to operate effectively and responsibly in culturally diverse markets
We deliver a modern, practice-based curriculum, with a focus on sustainability. You’ll also take a Business Readiness module each year, designed in line with the CMI’s employability framework to help you develop key skills. Our faculty of academic experts and working professionals will guide you through a blended mix of: Lectures Seminars Independent learning Online study skills Assessment preparation sessions As our courses are taught over no more than three days per week, you’ll have the flexibility to take on paid part-time work, placements, or internships – gaining real-world experience before you graduate. We apply world-leading research and the latest thinking to your studies to help you develop a global mindset. You can also gain international experience through an optional semester abroad, with Roehampton Abroad scholarships.
Assessment Benefit from assessments that prepare you for life beyond university. You'll be assessed using a wide range of theory and practical assessments that replicate the world of business today. This includes coursework, reports, exams (on Accountancy and Finance modules only) and online tests.
Other types of assessments include portfolio evaluation, case studies, critical poster, consultancy projects and using the university terminal to track performance of a live asset. All of these methods will help you demonstrate the breath and knowledge you've learnt.
Career Earn a degree that you can do marketing with. With dual accreditation with the CMI and CMI, our BSc Business Management and Marketing degree is the ideal launchpad for careers in a wide range of marketing roles, either in an agency or within organisations, including: Advertising Executive Marketing Manager Communications Manager
Wherever you want to go in the future, you’ll be preparing for the world of work from day one at Roehampton, with regular access to: Employability events Guest industry speakers Networking opportunities Personalised mentoring and careers support. You’ll graduate ready to grab every opportunity that comes your way. How our careers service supports you Our careers support team is available to support you from the start of your studies until after you graduate. They will help you build your CV, prepare for interviews, and meet and learn from successful graduates working at the top of their careers. You’ll also have opportunities to work with our partners across London and beyond, and to attend a Roehampton jobs fair where you can find out about graduate opportunities and meet employers.
A Level with BCC grades or BTEC National Diploma or Access to HE qualifications with 9 Distinctions and 36 Merits or Equivalent Level 3 qualifications or Other National examination Board – Above 50 percent (aggregate marks), attainment of 50 percent in English either in 10th or 12th exams or Pass in Foundation course offered by Habitat GP or If the previous qualification was not offered in English, then IELTS or Equivalent with CEFR 5.0 will be required or must pass the internal English exam Pass in foundation course offered by Habitat GP or any other recognized provision or GCSEs A-C including Maths and English, or equivalent (reformed GCSEs grade 4 or above) As part of the application process, candidates may be required to undergo an interview
A Level with BCC grades or BTEC National Diploma or Access to HE qualifications with 9 Distinctions and 36 Merits or Equivalent Level 3 qualifications or Other National examination Board – Above 50 percent (aggregate marks), attainment of 50 percent in English either in 10th or 12th exams or Pass in Foundation course offered by Habitat GP or If the previous qualification was not offered in English, then IELTS or Equivalent with CEFR 5.0 will be required or must pass the internal English exam Pass in foundation course offered by Habitat GP or any other recognized provision or GCSEs A-C including Maths and English, or equivalent (reformed GCSEs grade 4 or above) As part of the application process, candidates may be required to undergo an interview
Entry tariff 2024/25 entry: Call 0300 303 8320 to find out if you are eligible for this programme in Clearing We welcome applications from students studying T Levels. For all courses we also accept a wide range of other qualifications and experience. ]Contact us to find out more. When we consider applications to study with us, we form a complete view of your achievements to date, and future potential, and can offer flexibility in entry requirements. Find out more about our Contextual Offer scheme. General entry requirements International students
We welcome applications from students studying T Levels. For all courses we also accept a wide range of other qualifications and experience. ]Contact us to find out more. When we consider applications to study with us, we form a complete view of your achievements to date, and future potential, and can offer flexibility in entry requirements. Find out more about our Contextual Offer scheme.
September 2024 entry tuition fees Year one fees EU and International: £15,750Placement year: £998 We offer a wide range of scholarships and bursaries. See our 2024 financial support pages for international students. We also provide other ways to support the cost of living, including free buses and on-campus car parking, hardship support and some of the most affordable student accommodation and catering in London. Find out more about how we can support you.
We offer a wide range of scholarships and bursaries. See our 2024 financial support pages for international students.
We also provide other ways to support the cost of living, including free buses and on-campus car parking, hardship support and some of the most affordable student accommodation and catering in London. Find out more about how we can support you.
