Dina Samhouri

29-07-2024

We are thrilled to announce the appointment of Dina Samhouri as Lecturer in Business and Management and Head of Industry Engagement and The Hub.

Dina, a Canadian national, brings a wealth of experience and expertise to our institution. She holds a BA in Philosophy from the University of Waterloo and an MSc in Innovation and Entrepreneurship from HEC Paris.

Dina began her illustrious career at BlackBerry in the early 2000s, where she held pivotal roles in marketing, sales, and product management during the company's global peak. She later transitioned to Maxus Global, a leading marketing agency in the UK and North America. There, she led the media launch campaign for one of Canada's BlueChip oil and gas companies, driving KPI success through innovative strategies in both digital and conventional media. This campaign's remarkable success paved the way for direct involvement in the oil and gas sector.

In 2015, Dina moved to the UAE, which she now proudly calls home. In 2016, she had the honor of working at the Dubai Land Department for four years. Following this, she pivoted to consulting in the private sector, focusing on driving innovation through strategic initiatives. As well as pursuing writing, publishing a teaching case study in the Asian Journal of Management Cases (Scopus Indexed).

As the Head of Industry Engagement and The Hub, Dina will leverage her extensive background to foster strong industry connections and drive forward our mission of innovation and excellence in business education. Her diverse experiences and innovative mindset make her a valuable asset to our team.

Please join us in welcoming Dina Samhouri to our institution.